AFTER MORE THAN 18 YEARS, IN ADDITION TO A MAJOR REDESIGN OF THE INTERFACE, GOOGLE ADWORDS COMES TO AN END AND BECOMES GOOGLE ADS.
Big change for Google Adwords!
As an innovative company, Google is adapting and evolving quickly by offering major changes as in 2018 with the mobile first index. If we look at our online behaviors today vs. 2000, it’s so different!
Everyone moves quickly from searching for products to watching videos to browsing content, from mobile to desktop, etc. We now have a panoply of channels to reach consumers and micro-moments to influence purchase behavior.
That’s why Google ads have evolved. They’ve helped digital marketing specialists connect with Google users at every stage of the consumer journey.
A BETTER SUPPORT FOR THE DIFFERENT PLATFORMS
Google AdWords started with ads in search results on desktop computers only. It has now grown into a platform that supports many ad formats: text, shopping, display, video, app, YouTube, Gmail, Google Maps and a network of partner sites and apps.
Millions of advertisers spend billions on the platform each year, making it the tool of choice for many businesses looking to increase their revenues!
And we are happy to follow this evolution.
Long live Google Ads!