In one day, a human being can be exposed to dozens of call to actions. On TV, on the radio, on billboards and especially on the Internet, everyone is fighting for attention and to incite their target to commit a specific action.
In addition to SEO (Search Engine Optimization), SEM (Search Engine Marketing) or SMM (Social Media Marketing) optimizations, user experience (UX) and call to actions are often effective conversion drivers (CRO), as long as they are properly worked on.
So how do you differentiate yourself and create call to actions that are effective and deliver results?
First, you have to be creative, know your target audience and find the right tone, which is an art in itself. That being said, by testing and applying a mix of bold messages and value-added formulas, we increase our chances of getting good results.
THE GOAL OF A CALL TO ACTION
First of all, it is relevant to come back to the role of a call to action (or CTA). It is a short sentence, or even a single word, that prompts the website visitor to take action. This includes taking the next step in a sales tunnel, clicking on a link, signing up for a newsletter, and much more. These are just a few examples of how call to actions are useful, even necessary on a website or application.
In order to start the thought process, it is relevant to look at some examples of successful calls to action that can serve as inspiration.
10 EFFECTIVE CALL TO ACTION
The following 10 examples are from websites that are recognized in their field:
1) A CTA EVOKING THE FREEBIE
If there is one timeless trick, it is to offer free services to attract and convince people. On the web, it is easy to place call to actions that emphasize the freebie. For example, you can offer visitors to register for free, indicate that they are entitled to a free consultation, a free month of subscription, etc.
2) A BUTTON WITH TEXT
Many people focus on the button, but the text that accompanies it is just as important as the call to action. While the button refers to the specific action, the text can go and play on the user’s emotions and needs. In this example, Uber uses a really basic call to action, “sign up”, but it’s in the sentence next to it that it really speaks to the user.
3) GUARANTEE OF SIMPLICITY
Faced with a process that seems too complicated, visitors will quickly give up, which will increase your bounce rate. However, if the content and call to actions on your website manage to convince them that the process will be simple, and the result will have a positive impact, the click-through rate will increase significantly.
4) THE CONVERSION RATE
Here is an example that is clearly adapted for B2B. In fact, we’re talking to people who want to increase the conversion rate of their site. This is a very convincing premise for people who are looking for these kinds of results!
5) SAVE MONEY
People love to save money. This is nothing new and is even more apparent in a world where the internet allows people to search for bargains, even from the other side of the planet. Offers and call to actions that promise to save money can be very effective. In amounts or percentages, these offers speak directly to the visitor’s wallet, who will see their hesitations disappear.
6) LIMITED TIME OFFERS
People also respond strongly to offers that are available for a limited time. This sense of urgency becomes very compelling, as it gives the impression of both saving money and having access to an exclusive offer. Therefore, calls to actions that evoke a limited time period are very effective. That’s why so many sites are now using the countdown technique that scrolls in front of the visitor’s eyes.
7) SPEED OF THE PROCESS
People are put off by anything that gives them the impression that they will have to spend a lot of time on the task. Therefore, to convince them, you must in a few words make them understand that the action will only take a couple of minutes and that the result will be worth it. Planning a trip can take a lot of time and effort. In this example, the site announces to the visitor that he will find everything in one place and that he will not have to spend hours preparing his stay.
8) A SENSE OF BELONGING
Among the list of basic human needs is a sense of belonging. This means that calls to action that evoke this in people have an excellent success rate. However be careful, as this is not the easiest type of message to convey. Depending on the type of target audience or the tone you choose to adopt, you don’t want to be too familiar or friendly either.
9) OFFER A GIFT
Who doesn’t like gifts? It’s not hard to find a small gift that will succeed in getting people to complete an action. For example, you can offer a discount or access to download an exclusive document.
10) ASSIST THE USER
In order to play on the emotions of visitors, it can be very effective to offer advice and start a kind of assistant relationship with them. Call to actions that promise results in relation to aspects of life which people are generally dissatisfied usually obtain good results. It all depends on how they are used, for instance, many people have in common that the dating world is very complicated. This is what Bouncex has decided to focus on.
The 10 examples above are just a few of the many possible calls to action templates that offer good results. To find out about others, and more importantly, to find the ones that would work best for your website, consult our web marketing specialists who will guide you in developing your customer conversion strategy.
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