FOCUS ON LOCAL SEO

More and more homeowners want to use local SEO to get a better position on search engines, especially Google. Before making a decision, it is important to consider a few things. Here is a focus on the subject to get all the details! 

 

WHAT IS LOCAL REFERENCING?

Usually, customers are looking for a product or a service sold in their city, or even better, near their home or workplace. For companies that have a website, it is important to do local SEO. This is a sub-category of organic referencing, whose objective is to make a company or its site locally visible. The principle is simple: to position a site on the local search results on search engines. This kind of referencing is especially essential for e-commerce sites.

It has been shown that most of the research done on Google are for local markets. In fact, 4 out of 5 Internet users who look for information on a product or a service prospect locally. It is therefore very essential for a company to put all the chances on their side to not lose any customer.  However, to succeed in local referencing, you must deploy specific or general actions.  

 

STRATEGIES TO ADOPT TO HAVE A MORE EFFICIENT LOCAL REFERENCING

Google has established an algorithm called “ranking factors” to position each site. To have a better performing site, you just need to respect the ranking factors to position yourself on the first page.  To do this, there are three specific recommandations:  the presence in business listings, consumer reviews, having a business profile on Google + or Google My Business.

The commercial listing serves to recognize the authenticity of your company’s existence. It is therefore essential to register on different directories. If you are unreliable, you may be punished. Google gives a lot of importance to consumer reviews, because it is a proof of the quality of the services.

The more positive reviews you have, the more your referencing will be optimized. Finally, as for Google My Business, it is a service intended for companies wishing to boost their local referencing. Indeed, it allows you to be visible also on the Google Map. To have more solutions for this, you can always ask for the help of a professional!

About the author: 

Ewolis is a communication agency in Toulouse that loves to share its knowledge on the internets!


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