Our mandate: The Quebec Pulmonary Association has mandated Rablab to implement and optimize web marketing tactics, more specifically using marketing on Google AdWords, via the AdGrants for NPOs program.
Our goal: To increase awareness of the Quebec Lung Association, in addition to generating quality traffic to their website.
Our performance: The metric targeted here is essentially the advertising reach in Quebec in French and English, as well as keeping a CTR which is above 5% per month.
The organization:The Quebec Pulmonary Association (QPA) works to prevent and educate respiratory diseases among the Quebec population. In 2007, the organization took on a new face with its environmental shift, tackling climate change and pollution.