Google Analytics 4: Latest news

GA4, the new version of Google Analytics, has new tools that could benefit your website.

Following the update, it is now possible to access more precise data, allowing you to better target where sales come from, but above all to help you invest your web efforts in what works best.

Here are the takeaways:

  • Smart statistics using “machine learning” to identify trends.
  • Greater integration with Google Ads.
  • More precise control for the user.


Some things are missing from the previous version…

Intelligent statistics from “machine learning”.

GA4 is now able to anticipate sales or traffic trends on your site and warn you in advance when certain products or pages are performing better on your platform. This allows you to be able to react quickly when a marketing opportunity arises. You can therefore react at the right time to take advantage of the trend targeted by Google.




In an official statement, the development team explained this (in our own words):

“Greater integration with Google Ads allows you, for example, to create audiences that can reach your customers in a more relevant way, as long as they interact with your business.”

Google Analytics now benefits from better statistics from other platforms, whether they are web or app. For example, it is now possible to obtain results whether they are on the YouTube app or on its web version in the same report. This should therefore help you better determine ultimately where conversions are coming from in your marketing efforts.


Talk to a Google Ads expert




In the long term, entrepreneurs will be able to gain a better understanding of the consumption cycle of their customers on the web. It’s now easier to segment report results to focus only on the user journeys that matter to us. For example, we can now get the report for “customer acquisition” only, and then use the “engagement” and “retention” report to compare them and better understand the user cycle.




Despite its potential, it’s important to consult with a subject-matter expert before making the transition for your site. GA4 is a big step in the right direction, but you should know that some tools are not present on the new platform, for example, the “multi-channel funnels” and the programmed monitoring of attributions. To make sure you don’t lose any data and make the transition as relevant as possible to your site, be sure to consult Google Analytics experts.


Talk to an Analytics expert


If you have a project in mind, do not hesitate to contact our marketing expert team who will be happy to assist you 🙂

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