Our mandate: Vans Canada commissioned Rablab to implement the investment strategy on various social networks as well as digital signage. This mandate stems directly from the arrival of the Vans Canadian online store (Vans.ca) in June 2017.
Our objective: Maximize brand awareness in Canada. Increase the engagement rate and fanbase via the use of social media. Use creative advertising formats.
Our performances: Nearly 85 million impressions, nearly 20 million views on videos (min 3 sec.), 3200 additional likes on the Vans Canada page generated by ads, 24,255 reactions generated via Facebook, 66.6 reduction % of the cost per view (Youtube), a view rate surpassing the average provided by Youtube of 200%.
The company: In 1966, the Van Doren Rubber Company opened up for business in California. Within a few years, the whole skate culture adopted Vans shoe as their favorite brand and today Vans still represents a look that epitomizes the Southern California lifestyle.