Don’t risk heavy penalties, ensure your website complies with Law 25 and benefit from our expertise to stay within the required standards.
The collection of consent is central to your website’s compliance with Law 25. The lack of consent will have a significant impact on the data collection necessary for the proper functioning of various digital advertising campaigns.
Google Analytics traffic, Google and Facebook ads audiences, as well as conversions, are directly affected by a user not accepting consent on your website.
Improper configuration of your consent banner can not only expose your business to severe sanctions but also dramatically affect the quality and quantity of data you collect to feed your Google Analytics tools and various online advertising campaigns.
Law 25 in Quebec impacts the entire digital ecosystem, affecting everything from site measurement tools to advertising platforms. With our help, you can navigate this complex landscape with confidence.
LEARN MORE ABOUT LAW 25
In line with the compliance requirements of Law 25, installing a consent banner is crucial. Our approach leverages the CMP (Consent Management Platform) Cookieyes, a front-runner in cookie management. We design an optimized, compliant, and aesthetically pleasing banner to maximize the acceptance rate, estimated at 90%. Beyond mere compliance, it’s about ensuring a transparent user experience. Consent is the linchpin of the legal framework, and a poorly configured banner can have severe repercussions. With our expertise, you benefit from an implementation that combines both technical efficacy and user buy-in.
To ensure full transparency for your visitors and meet the requirements of Law 25, it’s essential to list all active cookies on your site. Using Cookieyes, we conduct a comprehensive scan of your website to identify each cookie. But we don’t stop there. An additional analysis is performed on scripts, whether they are essential or optional, to ensure accurate categorization on the platform. This meticulous approach provides you with complete visibility on the cookies used, thereby strengthening trust with your users while complying with current legislation.
Centralized tag management is essential for a smooth user experience and compliance with Law 25. With Google Tag Manager, we consolidate all the tags from your website into one place. By switching all your tags to this platform, you not only benefit from improved site performance but also optimize tracking accuracy. This transition ensures that each script, whether it’s for advertising, analytics, or functionality, is triggered based on predefined conditions, guaranteeing compliance while offering users seamless navigation.
Transparency and user control are at the heart of Law 25, and to address this, tag categorization is crucial. With Cookieyes, we meticulously segment all cookies on your site into various categories: analytics, advertising, essential, functionalities, and performance. This precise organization allows your visitors to clearly understand the role of each cookie and, even more crucially, to individually select those they wish to accept. By providing this granularity, we not only ensure compliance but also foster increased trust from your users while browsing your site.
In the context of Law 25, ensuring that cookies are activated only after consent is essential. With us, we take this responsibility very seriously. Each cookie undergoes rigorous testing to ensure it is activated only when explicit consent is given. When the consent window appears, no cookies are launched, thereby preserving the integrity of the user experience. Only after a click on “accepted” are the cookies activated according to the user’s preferences. This approach ensures impeccable compliance and strengthens the trust of your visitors.
LEARN MORE ABOUT ABOUT LAW 25
The consent banner plays a crucial role in informing visitors to your site about the types of cookies and scripts you use, and their intended purpose. In the context of Law 25, it’s imperative to obtain explicit consent from users before activating certain types of cookies. An optimized banner not only ensures your legal compliance but also reassures your visitors about your commitment to privacy protection, thereby increasing their trust in your site.> Mise en conformité Loi 25: Comment maximiser son taux d’acceptation?
“Essential” cookies are cookies necessary for the basic functioning of the website, such as those managing the login process or the content of the shopping cart. They do not collect any personal data from users. “Advertising” cookies, on the other hand, are used to track users across websites to display relevant and personalized advertisements. These cookies require explicit user consent before activation, in accordance with Law 25.> Mise en conformité Loi 25: Comment maximiser son taux d’acceptation?