WHAT’S NEW TO THE DIGITAL MARKETING IN JUNE 2021?
Social Media Marketing
Facebook Announces Next Steps in Advanced E-Commerce Including WhatsApp Shop and Visual Searches In line with its growing focus on e-commerce, Facebook has announced a range of new shopping and discovery tools, including direct online stores through WhatsApp and store listings on Facebook Marketplace, as well as a new visual product search option on Instagram that looks very familiar. (article in English).
Search Engine Marketing
WooCommerce: quick integration with Google! In the novelties that are increasingly taking hold in the Google environment, the Shopping function is one of the fastest growing. It is with great enthusiasm that WooCommerce users can now quickly integrate their product with Google Merchant Center quickly and without too many other third-party steps. The result ? Free product sheets in Google and the ease of setting up shopping campaigns thanks to this integration.
Search Engine Optimization
SEO x Shopify: Finally possible to modify the robots.txt file! In the world of e-commerce, Shopify has quickly carved out a niche for itself as one of the best platforms for online store owners. However, Shopify comes with its share of peculiarities, including being inflexible on certain aspects related to SEO. This is why, when Shopify announced that the robots.txt files would finally be accessible and editable, we greeted this news with enthusiasm! See what changes in SEO. (article in English).
Native Advertising: an increasingly interesting solution Native advertising is an advertisement that will take all the information from the website and create an article or an advertisement adapted to the contextual targeting of the target. This type of advertising can help attract more audiences and therefore impressions without worrying about third parties. Which, in our world, will make it possible to work even better since contextual targeting will become more and more important.
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