With the latest update of the Google Chrome browser, the HTTP protocol becomes insecure. The giant Google continues with its strategy initiated earlier this year. The creators of websites must more than ever adopt the secure protocol HTTPS.
Businesses need to take back control of their Internet security. This is what Google is advocating and emphasizing through the latest update to Google Chrome 68.
From now on, Google’s browser will explicitly indicate whether you are browsing a secure or non-secure site.
The HTTPS abbreviation, which stands for Hypertext Transfer Protocol Secure, informs that the website has an SSL or TLS encryption that will ensure the security of users’ personal data.
GOOGLE WANTS TO STRENGTHEN INTERNET SECURITY
Announced since February 8 on their blog, Google wants to make the Web more secure and already advocated the adoption of HTTPS encryption.
We already saw the impact on SEO. The HTTPS protocol is one of the factors that improve the positioning when the certificate is in place.
Given the growing importance of website security, we can expect Google to give it more importance in terms of SEO. The next logical step would be for HTTPS protocol to become the standard for all sites.
In 2016, Chrome had already implemented a security warning only applicable for sites asking for a password and bank details.
Since its creation, the Rablab team has systematically offered its partners a migration to the HTTPS protocol for organic referencing requests.
If you don’t understand everything we’re talking about in the article, don’t hesitate to contact us, we are a Google friendly agency!