The coronavirus pandemic obviously affects the whole population, on the human, health and financial side. The majority of Quebec businesses have been experiencing it for over a month now.

We are living through an unprecedented period in which we must keep trying to adapt to the situation and collectively find solutions that will allow our Quebec businesses to survive. Fortunately, several programs have been put in place by the Government of Quebec to support businesses having financial problems to overcome this crisis. Among these, a program with which Rablab can help you go digital: the PACME.

What-this the PACME?

The PACME aims, among other things, to support companies having an economic slowdown due to the Covid-19 pandemic. In other words, companies wishing to obtain training, for example, on digital skills will be able to obtain a 100% reimbursement of expenses of $ 100,000 or less. They will be able to obtain these trainings through external consultants / trainers, such as Rablab, for a maximum of $ 150 / hour. In addition, the wages of trained employees could be reimbursed up to a maximum of $ 25 / hour. This is an excellent opportunity to make the digital transition, to take your business to the next level completely free of charge!

PACME is in effect from now until September 30, 2020 or until the $ 100 million budget is fully used (no need to tell you it’s first come, first served!).

To find out the eligibility criteria, visit the official PACME website.

How to benefit from the PACME grant to equip and train your company with digital marketing tactics?

The provincial government announced on April 6 the establishment of a new program to help Quebec businesses prepare for the post-pandemic: the Concerted Actions Program for Maintaining Employment (PACME) or again PACME-COVID-19.

Why choose Rablab as a consultant / trainer PACME?

Because before you can guarantee digital performance, you first and foremost want to rely on a team of marketing experts trained to carry out performance-oriented projects.

We could also tell you about the fact that we lead more than 150 digital projects per year and that we are Google Partner Premier certified, among other things, but we prefer to spend our time on defining the objectives and the functioning of your digital marketing projects.

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Training offered:

Search Engine Optimization (SEO)

• Optimizing the content of your site in order to rank on the most relevant terms
• Creation of a backlinks campaign (links from external sites) to increase the DA (Domain Authority) of your site

Paid referencing (SEM) (Search, Display, Youtube, Shopping ads…)

• Create your Google Ads account and design the structures of your campaigns
• Define an advertising strategy for purchasing keywords with your team
• Campaign management and optimization
• Performance report and analysis

Facebook / Instagram / LinkedIn Ads (SMM)

• Create your Facebook Ads account and set up your campaign structures
• Define a Facebook and Instagram advertising strategy with your team
• Manage and optimize campaigns
• Performance report and analysis

LinkedIn Ads (SMM)

• Create your LinkedIn Ads account and design your campaign structures
• Define an advertising strategy LinkedIn area with your team
• Campaign management and optimization
• Performance reporting and analysis

Email Marketing

• Set up all the automations relevant to your conversion funnel
• Build a bond of trust with your consumers
• Generate traffic to your site from communications about news, promotions and events

Steps to obtain the PACME grant

1. Contact us through our form
2. Contact your Local Employment Centre (CLE)
3. Project analysis and proposal under the PACME program
4. Send to your CLE, with other requested documents *

* two other documents will have to be completed with the request, depending on your situation.

In addition to the financial advantages provided by this grant, it is a real opportunity for Quebec companies to acquire digital assets (both intellectual and tangible) to shift their business model and make them less dependent to various hazards.

Now enjoy it!

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