SEO in B2B presents unique challenges compared to B2C. The sales cycle is often longer and involves multiple decision-makers, making online visibility and credibility crucial. A B2B digital marketing agency must understand these nuances to develop effective strategies. Keywords need to be carefully chosen to attract the right decision-makers, and the content must demonstrate expertise and authority. Technical optimization of the website is also essential to ensure that search engines can easily index and rank the pages. With fierce competition, it's vital to stand out with ethical and effective SEO practices.