Since the summer of 2023, Universal Analytics (UA) has gradually stopped data collection and has been replaced by a new platform: Google Analytics 4, with its advantages and new operating mode. Measuring your site's data is crucial and can help you make informed decisions.
Discover how Rablab can help you migrate to Google Analytics 4 and customize the collected metrics to create relevant reports.
The world of web analytics has recently undergone a major transformation with the arrival of Google Analytics 4 (GA4), the successor to Universal Analytics (UA). This new web analytics platform addresses contemporary issues that its predecessor did not anticipate, such as personal data protection and multi-device tracking. The migration from UA to GA4 can thus be an excellent opportunity to rethink your web data measurement and reporting.
One of the main motivations behind the redesign of Google Analytics is the need to comply with strict personal data protection regulations, such as the GDPR in Europe. GA4 incorporates advanced features for user consent management and data deletion, ensuring that businesses can use the tool without risking legal violations.
In today's digital landscape, users navigate between multiple devices during their purchase journey. GA4 has been designed to track these multi-device connections more effectively than UA. By using data extrapolation models, GA4 provides a more comprehensive and coherent view of user behavior. This enables businesses to better understand the customer journey and optimize their marketing strategies accordingly.
GA4 introduces a new event-based approach, replacing the traditional hierarchical structure of UA based on sessions and page views. Each interaction on the site is now considered a distinct event, allowing for increased customization and granularity in reports. This feature offers businesses a more detailed view of user actions, facilitating site performance analysis and optimization. Events can be specifically defined to capture precise actions such as clicks, purchases, downloads, and more.
With GA4, Google has redesigned the reporting interface to offer a more intuitive user experience and more powerful analysis options. Reports are more flexible and allow for easy creation of customized analyses using the collected event data.
Proper configuration is crucial for monitoring relevant indicators and ensuring data accuracy. This step is especially important as the data collected in GA4 is not retroactive. Anything that has not been tracked is lost. That's why we dedicate time to verifying the correct setup of the tool for each new client before conducting a thorough website performance audit.
The implementation process involves several steps:
For Shopify, we use the Google/YouTube app and for WordPress, the configuration tag.
This allows for tracking common events on all sites, such as page views, add-to-cart actions, scroll measurements, and video interactions.
This second step involves identifying important events that will serve as conversions.
These often include purchases, newsletter sign-ups, form submissions, etc.
The third step is to apply the tracking from the tagging plan via Google Tag Manager.
This may require adding a Data Layer to collect the necessary information to trigger a tag and retrieve variables in GTM.
For this, we use GTM preview and Google Analytics 4 debug mode. At this testing stage, it is essential to test different configurations (language, device, different pages where the event is present).
The goal of all this tracking effort is to obtain reliable data and make it easily usable. Therefore, we make the data available through reports in Google Analytics 4 and Looker Studio. We customize these reports to your needs. You would be surprised at the depth of information that can be extracted.
Our GA4 migration service doesn't stop there. If you have internal training needs, our service offer includes a 1 to 1.5-hour presentation and training session to provide autonomy and share tips to help you better understand the platform.
Hundreds of local companies have seen the Rablab difference
The enviable digital positioning of our brand is the result of a collaboration between dynamic, passionate professionals who are always on the lookout for new trends.
Every month, our teams of specialists meet to analyze our digital performance and identify personalized recommendations to support the ongoing optimization of our strategies. This proactive approach ensures success in a constantly evolving digital ecosystem.
Working with Rablab means relying on the trust, professionalism, and efficiency of a team dedicated to the success of my business. It also means working with people who learn to understand my needs and adapt day by day to help me achieve and exceed my goals. Working with Rablab makes all the difference!
We started with Rablab on digital content optimization projects. What really impressed us is how future-proof their vision and tools were and how easy it is to collaborate with them. After the first couple projects together, we noticed the huge gains in time, savings and budgets. We are thrilled to be partnering with Rablab in our Digital Transformation journey and look forward to grow this partnership.
What sets Rablab apart is their personalized approach and ability to understand our company's specific needs. Their team has always been highly responsive and proactive in managing our campaigns, which has greatly contributed to our success. The speed with which they address our questions is reassuring, and we know that any adjustment requests will be handled promptly. It's a pleasure to work with them.
We have been working with Rablab for several years and could not be more satisfied with our partnership. Their exceptional team has been a crucial pillar of our success in the digital marketing field. Their professional advice and expertise have enabled us to achieve remarkable results. Their professional approach and ability to provide sound guidance have made all the difference. We highly recommend Rablab to any company seeking a top-quality digital marketing agency.
The enviable digital positioning of our brand is the result of a collaboration between dynamic, passionate professionals who are always on the lookout for new trends.
Every month, our teams of specialists meet to analyze our digital performance and identify personalized recommendations to support the ongoing optimization of our strategies. This proactive approach ensures success in a constantly evolving digital ecosystem.
Working with Rablab means relying on the trust, professionalism, and efficiency of a team dedicated to the success of my business. It also means working with people who learn to understand my needs and adapt day by day to help me achieve and exceed my goals. Working with Rablab makes all the difference!
We started with Rablab on digital content optimization projects. What really impressed us is how future-proof their vision and tools were and how easy it is to collaborate with them. After the first couple projects together, we noticed the huge gains in time, savings and budgets. We are thrilled to be partnering with Rablab in our Digital Transformation journey and look forward to grow this partnership.
What sets Rablab apart is their personalized approach and ability to understand our company's specific needs. Their team has always been highly responsive and proactive in managing our campaigns, which has greatly contributed to our success. The speed with which they address our questions is reassuring, and we know that any adjustment requests will be handled promptly. It's a pleasure to work with them.
We have been working with Rablab for several years and could not be more satisfied with our partnership. Their exceptional team has been a crucial pillar of our success in the digital marketing field. Their professional advice and expertise have enabled us to achieve remarkable results. Their professional approach and ability to provide sound guidance have made all the difference. We highly recommend Rablab to any company seeking a top-quality digital marketing agency.
En tant qu'agence spécialisée sur l’outil Google Analytics 4, Rablab vous permet d'exploiter au mieux les nouvelles fonctionnalités de GA4 pour une collecte et une analyse des données plus avancées, assurant ainsi une prise de décision plus informée et efficace.
Rablab a accompagné plusieurs dizaines de clients dans leur setup Google Analytics 4 avec succès. Notre expertise permet un tracking des évènements personnalisé et complet grâce à des étapes bien rodées qui comprennent:
Demander un audit pour vous aider à configurer GA4
