Compliance with Law 25 and Maximizing the Consent Rate

Law 25 imposes new stringent requirements for the protection of personal information. Our service ensures technical compliance while maximizing the consent rate on your website up to 90%.

Avoid severe penalties by ensuring your site complies with Law 25 and benefit from our expertise to stay within the required standards.

Collecting consent is central to ensuring your website complies with Law 25. Lack of consent will significantly impact the data collection necessary for the proper functioning of various digital advertising campaigns.

Google Analytics traffic, Google Ads and Facebook Ads audiences, and conversions are directly affected when a user does not accept consent on your website.

A poorly configured consent banner can not only expose your business to severe penalties but also dramatically affect the quality and quantity of data you collect to feed your Google Analytics tools and various online advertising campaigns.

Law 25 in Quebec impacts the entire digital ecosystem, affecting everything from site measurement tools to advertising platforms. With our help, you can navigate this complex landscape with confidence.

How to Comply with Law 25

To comply with Law 25, the installation of a consent banner is essential. Our approach relies on the CMP (Consent Management Platform) CookieYes, a leader in cookie management. We design an optimized, elegant, and compliant banner to maximize the acceptance rate.

Beyond mere compliance, it's about ensuring a transparent user experience. Consent is a cornerstone of the legal framework, and a poorly configured banner can have severe consequences. With our expertise, you benefit from an implementation that combines both technical efficiency and user acceptance.

To ensure complete transparency for your visitors and comply with Law 25 requirements, it is crucial to list all active cookies on your site. Using the CookieYes consent management platform, we conduct a comprehensive scan of your site to identify each cookie. A complementary analysis is then performed on the scripts, whether essential or optional, to ensure precise categorization on the platform. This rigorous method provides you with full visibility of the cookies used, thereby strengthening trust with your users while adhering to current legislation.

Centralized tag management is essential for a smooth user experience and compliance with Law 25. Through Google Tag Manager, we consolidate all your site's tags in one place. By migrating all your tags to this platform, you not only benefit from better site performance but also optimize tracking accuracy. This transition ensures that every script, whether for advertising, analytics, or functionality, is triggered according to predefined conditions, guaranteeing compliance while offering users a seamless browsing experience.

Transparency and user control are at the heart of Law 25, and to meet these, tag categorization is crucial. With CookieYes, we meticulously segment all cookies on your site into different categories: analytics, advertising, essential, functionality, and performance. This precise organization allows your visitors to clearly understand the role of each cookie and, more importantly, to individually select those they wish to accept. By offering this granularity, we ensure not only compliance but also increased user trust in navigating your site.

In the context of Law 25, ensuring that cookies are activated only after consent is vital. Cookies allow data collection, which is our raw material, and we take this responsibility very seriously. Each cookie is verified to ensure it is activated only when explicit consent is given. When the consent window appears, no cookies are triggered, thereby preserving the integrity of the user experience. Cookies are activated only after clicking the "accept" button, according to the user's preferences. This approach ensures flawless compliance and strengthens visitor trust.

Implementing an appropriate privacy policy is crucial for complying with Law 25 and establishing trust with your visitors. We provide a carefully designed privacy policy template tailored to the needs of websites. This template covers the key elements necessary for transparent communication regarding personal data management. However, given the legal importance and the specifics of each business, it is highly recommended to consult a legal professional to ensure the completeness and relevance of your privacy policy.

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    FAQ

    Frequently Asked Questions About Law 25

    The consent banner plays a crucial role in informing your site's visitors about the types of cookies and scripts you use and their purpose. In the context of Law 25, it is imperative to obtain explicit user consent before activating certain types of cookies. An optimized banner not only ensures your legal compliance but also reassures your visitors about your commitment to privacy protection, thereby increasing their trust in your site.

    "Essential" cookies are necessary for the basic functioning of the website, such as those that manage the login process or shopping cart contents. They do not collect any personal data from users. "Advertising" cookies, on the other hand, are used to track users across websites to display relevant and personalized ads. These cookies require explicit user consent before activation, in accordance with Law 25.

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