Optimizing Online Sales: The Rise of Popeye’s Supplements

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Revenue Growth Across Regions Despite Numerous Challenges

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Philippe-Antoine Defoy
Franchise Owner, Popeye's QC & Maritimes
Client
Popeye’s (7 franchises)
Industry
E-commerce
Goals
Increase online sales
Headquarters
Franchises throughout Canada
Goals

Generate online revenue

Challenges

Optimizing online sales for Popeye’s Supplements involved several major challenges. We had to navigate budget disparities between regions, adapt strategies to address increased competition from the previous year, and overcome Merchant Center restrictions on promoting specific products in certain provinces.

Strategies
Google Ads
  • Focus on Online Sales: Prioritized online sales over in-store visits.
  • Performance Max Campaigns: Added campaigns to enhance consideration and conversion rates.
  • Non-Brand Investment: Focused investments on non-branded campaigns.
  • Budget Adjustment: Adapted the budget according to significant promotions.
Collaboration

Over the years, we have worked closely with Popeye’s Supplements to optimize their online sales amidst market challenges. Our innovative and adaptable approach has led to increased revenues despite budget constraints and heightened competition. This long-term relationship allows us to continually refine strategies to meet the brand’s goals.

Results
+30%
Google Ads
  • +30% Revenue Increase on Google Ads between 2023 and 2022.
  • +11% Budget Increase on Google Ads between 2023 and 2022.
+1,2%
Shopify
  • Online Sales Growth Across Regions on Shopify: Uniform performance across targeted markets, with increases ranging from +1.2% to +37% depending on the region.
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