How Solulan Dominated the IT Services Market with Rablab

No.1

Achieved position 1 for: "IT services," "IT services for businesses," top 3 for "managed IT services," "IT services for companies," "managed IT services," "IT service providers."

I am consistently impressed by Rablab's expertise in SEO and SEM. Their effectiveness in the industry is unparalleled, and it’s a genuine pleasure to work with such a dedicated and competent team. What truly sets Rablab apart is their commitment to staying at the forefront of digital marketing. They are always attuned to the latest advancements and never hesitate to share their valuable insights with us.

Maude Dionne
Marketing and Communications Manager at Solulan
Client
Solulan
Industry
Lead Gen
Goals
Increase lead generation through calls and forms.
Headquarters
Blainville, Québec
Goals
  • Ensure migration to the new website.
  • Achieve better rankings on keywords related to IT services and Solulan’s activities.
  • Generate leads organically.
Challenges

We faced several strategic challenges during this project. The new service hierarchy required in-depth keyword research and SEO strategy. Operating in a niche but highly competitive sector in Quebec, our goal was to position Solulan for relevant queries based on what businesses are searching for. Additionally, we actively worked to manage acquisition costs in the Quebec Francophone market.

Strategies
SEO
  • Keyword Mapping: Initial mapping for quick results, followed by adjustments post-migration to fit the new service hierarchy.
  • Content Rewrite: Overhaul of all service and sub-service pages.
  • Backlink Campaign: Acquisition of links from other sites to enhance the authority and credibility of the client’s site in the eyes of search engines.
  • Blog Content Strategy: Developed a content strategy to boost visibility and engage potential leads.
Google Ads
  • Search Campaigns: Quickly attracted qualified traffic by specifically targeting relevant keywords and using ad bids to maximize visibility and ad performance.
Collaboration

Our collaboration with Solulan resulted in significant online presence optimization and increased qualified leads. Through our joint efforts, Solulan improved its positions for key queries and significantly reduced acquisition costs while boosting visibility and lead generation through Google Ads. This exemplary partnership demonstrates our commitment to driving client success in the competitive IT services sector in Quebec.

Results
22%
SEO
  • 22% Increase in Clicks Year Over Year and +80% in Impressions
  • In French (Canada-wide): Visibility increased by 10x (across 125 tracked keywords)
  • Position 1 Achieved For: "IT services," "IT services for businesses," top 3 for "managed IT services," "IT services for companies," "managed IT services," "IT service providers."
  • May 2023: 0 keywords in top 3, 14 in top 10, 9 in top 20 (tracked keywords only)
  • May 2024: 20 keywords in top 3, 28 in top 10, 19 in top 20 (tracked keywords only)
  • In English (Canada-wide): Visibility increased by 20x (across 112 keywords)
110+
Google Ads

From January to April 2024, we generated 110 calls on the website (CallRail) with an acquisition cost of $181 during this period (aiming for below $200)

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The Rablab
difference

1990
Since
0+
Passionate about
search engines
0M
Advertising management
annual
Jean-Philippe Dauphinais
Charlyne Réhel
Google5 / 5 out of 45 reviews
7236 rue Waverly #221, Montréal,
QC, H2R 0C2
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