Thermomix Conquers the North American Market

26+

ROAS for Expensive Kitchen Appliances

Working with Rablab has been highly beneficial. Not only are they experts in performance marketing, but their customer service is unmatched. When we started our collaboration, we needed an agency that could document our strategy across the country and pivot quickly based on our evolving needs. I highly recommend Rablab for their expertise in SEO, Google Ads, and performance marketing in general.

Ariel Smith
Senior E-commerce and Digital Marketing Manager, Thermomix
Client
Thermomix Canada et USA
Industry
E-commerce, Shopify
Goals
Sell 350 Thermomix TM6 units monthly
Headquarters
Vancouver, Canada
Goals

Achieve monthly sales targets of $700,000.

Challenges

Our challenge was maintaining a strong brand image while enriching content to rank in Google search results, and promoting Thermomix products across North America despite their high price of $2000.

Strategies
SEO
  • Backlinking: Acquired links from other sites to enhance the authority and credibility of the client's site.
  • On-Page Optimization: Continuous adjustments to content and site structure to improve search rankings.
  • New Page Creation: Developed new pages to support SEO goals.
  • UX Optimization: Improved user experience to boost conversion rates.
Google Ads
  • PMAX Campaigns: Maximized ad spend efficiency by targeting specific ROI objectives.
  • Search Campaigns: Quickly attracted qualified traffic by targeting relevant keywords and optimizing ad visibility and performance.
  • Demand Gen Campaigns: Generated direct demand for products through educational content, attractive offers, and targeted campaigns.
Collaboration

Our partnership with Thermomix has led to impressive results. As a new player in the North American market, Thermomix's goals and strategies continuously evolve. Together, we maintained a strong brand image while enhancing their search presence through effective SEO strategies and well-targeted Google Ads campaigns. These successes reflect a close collaboration and responsive communication with the client, aiming for results as premium as their products.

Results
No.1
SEO

First Page for Competitive Keywords like Cooking machine, Kitchen robot, Cooking robot, All-in-one appliance.

730K
Google Ads

26 ROAS Overall, $730k generated in 7 months.

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The Rablab
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1990
Since
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Passionate about
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Advertising management
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Jean-Philippe Dauphinais
Charlyne Réhel
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QC H2V 4L5
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