Are you changing your CMS, host, domain name, or merging pages? At Rablab, we guide you through every step to ensure a smooth and secure transition while maintaining your top search engine ranking. Entrust us with your website migration and benefit from the unmatched expertise of our web agency!
A website migration plan (or "Transfer Plan") outlines the necessary steps and strategies for migrating a website, whether for a domain name change or platform change (such as switching CMS). This plan is crucial during service mergers or site structure modifications, for example.
Failing to plan a migration is like moving without notifying the post office and still expecting to receive mail. It can lead to 404 errors and severe consequences such as deindexing, loss of traffic, and reduced domain authority. Additionally, avoid redirecting all pages to the new site's homepage, as this would significantly harm your organic traffic.
A well-planned migration is essential to avoid SEO disruptions and ensure a smooth transition. A good migration plan ensures site availability and performance while maintaining an optimal user experience.
Are you in this situation? Contact us now to benefit from our expertise. We also offer retrospective transfer plans to address issues.
When it comes to migrating your website, every detail counts. At Rablab, we understand the importance of a seamless transition. That’s why our expertise and personalized approach make us the ideal partner for your transfer plan.
With over a hundred successful migrations under our belt, Rablab has gained unmatched expertise in transitioning websites on platforms like WordPress, Shopify, Magento, Hubspot, and many others. Our in-house expert teams have overcome every challenge brilliantly, ensuring exceptional results with each migration.
At Rablab, we understand that every website migration is unique. That’s why we’ve developed a collaborative method to ensure the success of your migration.
From the start, we conduct a comprehensive audit of your site and work with you to identify key pages to transfer, using 301 redirects to preserve your SEO and domain authority. It is important not to automatically redirect all pages. Some URLs can be left aside following best practices (such as using 404 or 410 codes).
We then work closely with your developer or web agency to oversee the necessary redirection mapping and provide all directives for a smooth transfer. Depending on the needs identified during the initial audit, we can also conduct keyword research, a UX audit, and propose semantic recommendations for your new site.
Throughout the process, a dedicated expert supervises your project, ensuring perfect coordination among all stakeholders.
Once your new site is live, our work doesn’t stop there. We meticulously check the implementation of all recommendations, including redirects, error corrections, and technical stability.
This thorough verification ensures that your migration will have the best possible impact on your SEO performance and overall results.
We monitor these performances over the months and often continue with SEO optimizations of your new site.
To ensure a smooth and efficient website migration, our migration plan includes several essential steps. Each of these steps is designed to minimize disruptions and guarantee the maintenance of your SEO ranking.
For more information about our SEO services and to get a free consultation, contact us today and find out how we can help you optimize your website migration.
Natural referencing is like a garden: plant, maintain, and harvest. Results are not immediate, but with a long-term SEO strategy, you will achieve optimal results.
We maximize your online visibility to attract customers potentially interested in your products or services, generating qualified organic traffic through relevant content.
Our dedicated, committed, and proactive team accompanies you with transparency and communication to ensure the success of your project.
The cost of an SEO collaboration is an investment in your overall digital strategy. At Rablab, we offer a free SEO audit to help you understand the costs and their impact on your strategy.
Creating a complete inventory of existing pages, images, and multimedia files.
Analyzing organic traffic (Google Analytics, Search Console) and backlinks for each page. We assign an SEO score to determine which pages require 301 redirects to preserve their SEO value.
Resolving 4xx, 5xx errors, and temporary redirects (302). Upgrading security measures, including switching to HTTPS if necessary.
Providing two key documents:
Coordinating migration communications with all involved parties. Overseeing the URL mapping by your developer or the agency handling your new site, ensuring coherence in choices.
Updating the URL structure to comply with SEO-friendly standards.
Verifying that the important URLs from the old site are correctly redirected (301 code) to the new pages at the time of go-live. Conducting a technical audit of the new site to fix post-migration errors.
By following these 7 steps, we can ensure a smooth and successful transition, minimizing risk and maximizing transfer efficiency.
Hundreds of local companies have seen the Rablab difference
The enviable digital positioning of our brand is the result of a collaboration between dynamic, passionate professionals who are always on the lookout for new trends.
Every month, our teams of specialists meet to analyze our digital performance and identify personalized recommendations to support the ongoing optimization of our strategies. This proactive approach ensures success in a constantly evolving digital ecosystem.
Working with Rablab means relying on the trust, professionalism, and efficiency of a team dedicated to the success of my business. It also means working with people who learn to understand my needs and adapt day by day to help me achieve and exceed my goals. Working with Rablab makes all the difference!
We started with Rablab on digital content optimization projects. What really impressed us is how future-proof their vision and tools were and how easy it is to collaborate with them. After the first couple projects together, we noticed the huge gains in time, savings and budgets. We are thrilled to be partnering with Rablab in our Digital Transformation journey and look forward to grow this partnership.
What sets Rablab apart is their personalized approach and ability to understand our company's specific needs. Their team has always been highly responsive and proactive in managing our campaigns, which has greatly contributed to our success. The speed with which they address our questions is reassuring, and we know that any adjustment requests will be handled promptly. It's a pleasure to work with them.
We have been working with Rablab for several years and could not be more satisfied with our partnership. Their exceptional team has been a crucial pillar of our success in the digital marketing field. Their professional advice and expertise have enabled us to achieve remarkable results. Their professional approach and ability to provide sound guidance have made all the difference. We highly recommend Rablab to any company seeking a top-quality digital marketing agency.
The enviable digital positioning of our brand is the result of a collaboration between dynamic, passionate professionals who are always on the lookout for new trends.
Every month, our teams of specialists meet to analyze our digital performance and identify personalized recommendations to support the ongoing optimization of our strategies. This proactive approach ensures success in a constantly evolving digital ecosystem.
Working with Rablab means relying on the trust, professionalism, and efficiency of a team dedicated to the success of my business. It also means working with people who learn to understand my needs and adapt day by day to help me achieve and exceed my goals. Working with Rablab makes all the difference!
We started with Rablab on digital content optimization projects. What really impressed us is how future-proof their vision and tools were and how easy it is to collaborate with them. After the first couple projects together, we noticed the huge gains in time, savings and budgets. We are thrilled to be partnering with Rablab in our Digital Transformation journey and look forward to grow this partnership.
What sets Rablab apart is their personalized approach and ability to understand our company's specific needs. Their team has always been highly responsive and proactive in managing our campaigns, which has greatly contributed to our success. The speed with which they address our questions is reassuring, and we know that any adjustment requests will be handled promptly. It's a pleasure to work with them.
We have been working with Rablab for several years and could not be more satisfied with our partnership. Their exceptional team has been a crucial pillar of our success in the digital marketing field. Their professional advice and expertise have enabled us to achieve remarkable results. Their professional approach and ability to provide sound guidance have made all the difference. We highly recommend Rablab to any company seeking a top-quality digital marketing agency.
The sooner, the better. We recommend starting a mandate 4 to 6 months minimum before the estimated go-live of the new website.
The migration plan must be completed before the transfer to the new site, based on the old version still online. Getting training and recommendations on UX, technical, site speed, and semantics early on facilitates the application of SEO guidelines throughout the new site’s development.
In a well-planned migration project, it is possible to migrate all website content without losing pages. However, some pages may not be migrated due to content fusion, structure changes, or deletion of unimportant pages. Every website has its own reality.
Therefore, it is crucial to implement tracking and testing tools to verify that all pages with SEO value are correctly migrated. Checking the crawls of search engine bots and their behavior is essential at this stage.
It is important to discuss this with the migration team of the development agency to get a precise idea of their ability to guarantee a complete site migration.
Website migration can dramatically impact its ranking in search results if not done correctly.
Several factors can cause issues during migration, such as URL changes without redirects, content loss, technical problems, and analytics data loss.
That’s why, in a website migration project, it is essential to work with a marketing agency specialized in SEO and migration to ensure maintenance or even improvement of the ranking. Performance monitoring is therefore essential.
In most cases, there is a minor traffic drop initially when the migration plan is well-executed. This is a necessary step while Google updates its indexing. Then, in a second phase, the site regains the same level of traffic as before the migration or even surpasses it if the new site is better than the old one in terms of quality pages and content.
Common mistakes include forgetting to redirect certain URLs, migrating without prior testing, mass redirects to the homepage, and lack of post-migration verification to fix bugs. If you don’t know what to do or where to start, surround yourself with experts!
301 redirects signal to search engines that old pages have been permanently moved, preserving "SEO juice" and potential backlinks by directing users to the new pages without traffic loss.
