Rablab is a specialized Google Ads agency based in Montreal. Discover how we can help you attract more traffic to your site and maximize your return on investment.
Google Ads is an online advertising platform developed by Google, allowing you to display ads that appear on the Google search engine. This platform operates on the PPC (Pay-Per-Click) principle, where you only pay for the clicks on your ads.
With Google Ads, you can target the most relevant audiences and keywords to position your ads as effectively as possible, maximizing your return on investment.
The use of Google Ads is extremely flexible, offering options and formats for various objectives, whether to increase web traffic, generate sales or leads, and improve brand awareness. It is an essential tool for any business looking to increase its online visibility and effectively reach its potential customers.
the Google search engine. Advertising with Google Ads is crucial because it allows you to appear at the top of search results, even in highly competitive markets. Moreover, it is extremely flexible, giving you full control over your budget, targets, and advertising messages.
As search engine results pages (SERP) become increasingly dominated by sponsored ads or Google Shopping results, it is essential to be present alongside your competitors.
Google Ads campaigns offer many advantages:
The Google environment means endless possibilities for your digital marketing. Whatever you want to achieve with an SEM campaign, a Google product can definitely help you reach your target audience at any stage of their buying consideration.
In addition to keyword buying, it's the entire YouTube environment and all the websites in Google's display network (think MétéoMédia, RDS, Journal Métro, etc.) that you can access with your SEM campaigns for media buying.
The world of digital marketing has undergone a number of changes in recent years, particularly in data collection and the third-party applications that harvest cookies. Data protection is a vital issue for everyone, and we're here to find audience and affinity opportunities that are always relevant and effective for your campaigns. Trust us to target your consumers responsibly and intelligently.
When you're not sure which format or CTA (call-to-action) to use, why not try both and see which is better received? That's what we call A/B testing! When you work with Rablab, you're working with a team that's dedicated to getting you the best results for your Google Ads campaigns. Our digital marketing experts often use A/B testing for your visuals or messages to better understand your audience and how they respond to your advertising messages. Which strategy is more cost-effective? It's easy to find out when you use A/B testing!
While supporting numerous international companies, Rablab has a local presence that helps Montreal businesses stand out through a solid understanding of your reality. Located at the corner of Jean-Talon/Waverly, our office is in the new Fabrik8 complex. Bright, modern, and organized, our workspace is inviting, and we are always pleased to welcome our clients here.
The most challenging aspect of the "web" is getting a complete picture of your efforts. Forget the grand, abstract presentations on vague concepts—at Rablab, we aim to speak a language that makes sense to you. We are committed to providing clear, transparent insights. We understand that every business is unique, and there is no one-size-fits-all solution. That’s why we take the time to understand your needs and develop a tailored SEO strategy to help you achieve your goals. We are here to provide the best advice and support, enabling you to make informed decisions about your SEO efforts.
With over 15 years of combined expertise, our Google Ads specialists form a strong, resourceful team that's always on top of the latest industry trends. Within our online advertising agency, we recruit and train the best talent to guarantee optimal results for our customers. Working with Rablab means working with a team that's passionate about Google Ads. We have in-depth knowledge of the North American market and its specificities. We know how to optimize your campaigns for the best performance, in both English and French!
Everyone wants results. Our primary objective is to meet your expectations. We select the best profiles and capitalize on in-house skills to put in place the most optimized work processes to maximize every minute worked on your site's paid search strategy.
Working with us also means moving forward with a team of fun people who enjoy working closely together. There's no substitute for passion when it's harnessed to a common goal.
The key to success with Google Ads lies in the synergy of all those involved in the project! Whether it's ad copywriting, integration, UX, or web development, all these collaborators must work in harmony to achieve optimal results.
As an agency specializing in search engines, we don't stop there. We also offer SEO services to provide you with complete and complementary expertise. At Rablab, we're committed to maximizing your online visibility, both through high-performance Google Ads campaigns and rigorous SEO optimization.
Google Analytics 4 is an essential tool for analyzing visitor behavior on your website and measuring the effectiveness of your marketing campaigns. With GA4, we leverage advanced data on user journeys and conversions to optimize our clients' strategies and improve their return on investment.
Google Ads is Google's advertising platform, allowing targeted ads based on user queries and online behavior. It is crucial for quickly reaching your target audience, increasing your visibility, and driving qualified traffic to your website.
We use a call tracking tool that accurately attributes each phone call to the specific marketing source that generated it. This helps optimize advertising campaigns by providing clear performance data and measuring the real impact of your marketing efforts on phone call conversions.
The use of these tools enables us to maximize the effectiveness of our SEM campaigns, improve return on investment (ROI) and guarantee optimal results for our customers.
Hundreds of local companies have seen the Rablab difference
The enviable digital positioning of our brand is the result of a collaboration between dynamic, passionate professionals who are always on the lookout for new trends.
Every month, our teams of specialists meet to analyze our digital performance and identify personalized recommendations to support the ongoing optimization of our strategies. This proactive approach ensures success in a constantly evolving digital ecosystem.
Working with Rablab means relying on the trust, professionalism, and efficiency of a team dedicated to the success of my business. It also means working with people who learn to understand my needs and adapt day by day to help me achieve and exceed my goals. Working with Rablab makes all the difference!
We started with Rablab on digital content optimization projects. What really impressed us is how future-proof their vision and tools were and how easy it is to collaborate with them. After the first couple projects together, we noticed the huge gains in time, savings and budgets. We are thrilled to be partnering with Rablab in our Digital Transformation journey and look forward to grow this partnership.
What sets Rablab apart is their personalized approach and ability to understand our company's specific needs. Their team has always been highly responsive and proactive in managing our campaigns, which has greatly contributed to our success. The speed with which they address our questions is reassuring, and we know that any adjustment requests will be handled promptly. It's a pleasure to work with them.
We have been working with Rablab for several years and could not be more satisfied with our partnership. Their exceptional team has been a crucial pillar of our success in the digital marketing field. Their professional advice and expertise have enabled us to achieve remarkable results. Their professional approach and ability to provide sound guidance have made all the difference. We highly recommend Rablab to any company seeking a top-quality digital marketing agency.
The enviable digital positioning of our brand is the result of a collaboration between dynamic, passionate professionals who are always on the lookout for new trends.
Every month, our teams of specialists meet to analyze our digital performance and identify personalized recommendations to support the ongoing optimization of our strategies. This proactive approach ensures success in a constantly evolving digital ecosystem.
Working with Rablab means relying on the trust, professionalism, and efficiency of a team dedicated to the success of my business. It also means working with people who learn to understand my needs and adapt day by day to help me achieve and exceed my goals. Working with Rablab makes all the difference!
We started with Rablab on digital content optimization projects. What really impressed us is how future-proof their vision and tools were and how easy it is to collaborate with them. After the first couple projects together, we noticed the huge gains in time, savings and budgets. We are thrilled to be partnering with Rablab in our Digital Transformation journey and look forward to grow this partnership.
What sets Rablab apart is their personalized approach and ability to understand our company's specific needs. Their team has always been highly responsive and proactive in managing our campaigns, which has greatly contributed to our success. The speed with which they address our questions is reassuring, and we know that any adjustment requests will be handled promptly. It's a pleasure to work with them.
We have been working with Rablab for several years and could not be more satisfied with our partnership. Their exceptional team has been a crucial pillar of our success in the digital marketing field. Their professional advice and expertise have enabled us to achieve remarkable results. Their professional approach and ability to provide sound guidance have made all the difference. We highly recommend Rablab to any company seeking a top-quality digital marketing agency.
Google Merchant Center is a free platform from Google that allows retailers to upload and manage their product listings. These listings are then displayed on Google Shopping, Google Search, and Google Ads, increasing online visibility and reaching a wider audience.
Google Merchant Center enhances your advertising efforts by integrating your products into Google advertising campaigns. You can use Google Shopping ads to display your products in search results, implement dynamic remarketing to target users who have visited your site, and use local inventory ads to attract users to your physical stores.
We guide you through the creation of your Google Merchant Center account. As experts, we assist you in setting up your merchant profile, providing the necessary information about your business, and defining the target countries for your products.
