Data is an essential component of digital marketing. Measurement on GA4 and Looker Studio reporting are crucial for obtaining accurate insights and optimizing our Google Ads campaigns. All this is done while complying with Law 25 on the confidentiality of data collected with cookies.
The first step in data collection is placing a tool called Google Tag Manager in the header of your site. We can handle its installation if it hasn't been done already.
An open window on your website, allowing you to inject code while minimizing risks and facilitating the integration of tags and triggers.
The tags placed on your site will be used to gather and communicate information about user navigation to partner platforms such as Meta, Google Ads, or Google Analytics 4.
This information collection is essential for determining the traffic and conversions generated on the site.
This initial collection step will enable in-depth analyses of user behavior on your site, determine which advertising campaign is the most effective, gather demographic data, and track the number of clicks on specific parts of the site.
The goal is to enable data-driven decision-making, approaching the level of scientific method to rationalize choices and provide the most accurate view of reality.
Navigation path, pages visited, time spent on each page.
Identify which campaigns generate the most traffic and convert the best.
Age, gender, geographical location, user interests and preferences.
Number of clicks on different parts of the site, allowing you to optimize content layout and improve user experience.
While supporting numerous international companies, Rablab has a local presence that helps Montreal businesses stand out through a solid understanding of your reality. Located at the corner of Jean-Talon/Waverly, our office is in the new Fabrik8 complex. Bright, modern, and organized, our workspace is inviting, and we are always pleased to welcome our clients here.
The most challenging aspect of the "web" is getting a complete picture of your efforts. Forget the grand, abstract presentations on vague concepts—at Rablab, we aim to speak a language that makes sense to you. We are committed to providing clear, transparent insights. We understand that every business is unique, and there is no one-size-fits-all solution. That’s why we take the time to understand your needs and develop a tailored SEO strategy to help you achieve your goals. We are here to provide the best advice and support, enabling you to make informed decisions about your SEO efforts.
Our SEO specialists have over 15 years of combined experience, forming a strong, ingenious team that stays up-to-date with the latest industry developments. At our SEO agency, we recruit and train the best talents to deliver the best results for our clients! Working with Rablab means surrounding yourself with a team of passionate SEO enthusiasts. We have a deep understanding of the North American market and its specifics. We know how to optimize your website to achieve the best possible performance on search engines, both in French and English!
Everyone wants results. Our primary goal is to meet your expectations. We select the best profiles and leverage internal skills to implement the most optimized work processes, maximizing every minute spent on your website's SEO strategy. Collaborating with us also means moving forward with a fun team that enjoys working closely together. Nothing replaces passion when it is dedicated to a common goal.
The key to success in SEO is the synergistic work of all stakeholders on the project! From web writing, integration, UX, to web development, all these collaborators must work in harmony to deliver the best results. As a specialized search engine agency, we also offer a turnkey Google Ads campaign management that will work in synergy with your SEO strategy.
Google Tag Manager centralizes and manages all your site's tags without requiring direct code modifications. It makes it easy to deploy and manage tracking tags, conversion pixels and analytics scripts.
Google Analytics provides detailed reports on site traffic, traffic sources and user behavior. It can be used to analyze navigation paths, conversion rates and the performance of advertising campaigns.
Hundreds of local companies have seen the Rablab difference
The enviable digital positioning of our brand is the result of a collaboration between dynamic, passionate professionals who are always on the lookout for new trends.
Every month, our teams of specialists meet to analyze our digital performance and identify personalized recommendations to support the ongoing optimization of our strategies. This proactive approach ensures success in a constantly evolving digital ecosystem.
Working with Rablab means relying on the trust, professionalism, and efficiency of a team dedicated to the success of my business. It also means working with people who learn to understand my needs and adapt day by day to help me achieve and exceed my goals. Working with Rablab makes all the difference!
We started with Rablab on digital content optimization projects. What really impressed us is how future-proof their vision and tools were and how easy it is to collaborate with them. After the first couple projects together, we noticed the huge gains in time, savings and budgets. We are thrilled to be partnering with Rablab in our Digital Transformation journey and look forward to grow this partnership.
What sets Rablab apart is their personalized approach and ability to understand our company's specific needs. Their team has always been highly responsive and proactive in managing our campaigns, which has greatly contributed to our success. The speed with which they address our questions is reassuring, and we know that any adjustment requests will be handled promptly. It's a pleasure to work with them.
We have been working with Rablab for several years and could not be more satisfied with our partnership. Their exceptional team has been a crucial pillar of our success in the digital marketing field. Their professional advice and expertise have enabled us to achieve remarkable results. Their professional approach and ability to provide sound guidance have made all the difference. We highly recommend Rablab to any company seeking a top-quality digital marketing agency.
The enviable digital positioning of our brand is the result of a collaboration between dynamic, passionate professionals who are always on the lookout for new trends.
Every month, our teams of specialists meet to analyze our digital performance and identify personalized recommendations to support the ongoing optimization of our strategies. This proactive approach ensures success in a constantly evolving digital ecosystem.
Working with Rablab means relying on the trust, professionalism, and efficiency of a team dedicated to the success of my business. It also means working with people who learn to understand my needs and adapt day by day to help me achieve and exceed my goals. Working with Rablab makes all the difference!
We started with Rablab on digital content optimization projects. What really impressed us is how future-proof their vision and tools were and how easy it is to collaborate with them. After the first couple projects together, we noticed the huge gains in time, savings and budgets. We are thrilled to be partnering with Rablab in our Digital Transformation journey and look forward to grow this partnership.
What sets Rablab apart is their personalized approach and ability to understand our company's specific needs. Their team has always been highly responsive and proactive in managing our campaigns, which has greatly contributed to our success. The speed with which they address our questions is reassuring, and we know that any adjustment requests will be handled promptly. It's a pleasure to work with them.
We have been working with Rablab for several years and could not be more satisfied with our partnership. Their exceptional team has been a crucial pillar of our success in the digital marketing field. Their professional advice and expertise have enabled us to achieve remarkable results. Their professional approach and ability to provide sound guidance have made all the difference. We highly recommend Rablab to any company seeking a top-quality digital marketing agency.
En tant qu'agence spécialisée sur l’outil Google Analytics 4, Rablab vous permet d'exploiter au mieux les nouvelles fonctionnalités de GA4 pour une collecte et une analyse des données plus avancées, assurant ainsi une prise de décision plus informée et efficace.
Rablab a accompagné plusieurs dizaines de clients dans leur setup Google Analytics 4 avec succès. Notre expertise permet un tracking des évènements personnalisé et complet grâce à des étapes bien rodées qui comprennent:
Demander un audit pour vous aider à configurer GA4
