Strategic Expansion: Café William Strengthens Its Position with a Migration to Shopify

40%

Successfully Restoring Site Performance Post-Migration from WordPress to Shopify

Rablab was referred to us by our marketing agency, and what a stroke of luck to have found such a great fit! The team is dynamic, professional, and communicates in a simple language that even non-techies like us can understand. A real pleasure to work with.

Katy Ampleman
E-Commerce Director, Café William
Client
Café William
Industry
E-commerce, Shopify
Goals
Increase online sales
Headquarters
Montréal, Québec
Goals
  • Boost brand awareness among consumers in the Rest of Canada (ROC).
  • Maintain or surpass organic performance after migration.
  • Achieve an optimal migration from WordPress to Shopify in collaboration with Publicis.
Challenges

Café William is committed to offering the world’s most sustainable coffee and operates in a market where sustainability and quality are key factors. The main challenge was to support the brand’s unique positioning while enhancing its online presence.

Strategies
SEO
  • Backlinking: Acquired links from other sites to strengthen the site’s authority and credibility in the eyes of search engines.
  • UX Recommendations: Provided advice and suggestions to improve the user experience on the site, making navigation more intuitive to boost conversions.
  • SEO Setup: Initial configuration of technical and content elements to quickly optimize the site’s visibility in search engines.
  • SEO Optimizations: Continuous adjustments and improvements to content and site structure to enhance search rankings.
  • Migration Plan: Detailed strategy for transferring content and site functionality to a new platform without data or performance loss.
Collaboration

We worked closely with Café William to ensure results that match the quality of their coffee. Our focus was on migration, SEO setup, and optimization. Proactivity and agility were crucial to surpassing organic performance post-migration and achieving the brand’s ambitious goals.

Results
40%
SEO
  • 40% Increase in Organic Traffic between August 2023 and April 2024.
  • Domain Authority Restored from the old site within one month.
200+
Mots-clés
  • Over 200 Non-Brand Keywords on the first page of search results.
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The Rablab
difference

1990
Since
0+
Passionate about
search engines
0M
Advertising management
annual
Jean-Philippe Dauphinais
Charlyne Réhel
Google5 / 5 out of 45 reviews
6570 Esplanade Ave suite 100, Montreal,
QC H2V 4L5
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