Second Cell Rises to the Top of the Competitive Used Phones Market

1832

1832 Keywords in Google’s Top 10 in Canada, vs. 137 Before the Project

A huge thank you to the Rablab team! They truly boosted our online presence and then some. Not only did they elevate us to the top of search results, but they also significantly improved the performance of our ads on Google and Facebook.

These guys really know their stuff. Thanks to their advice, we’ve seen a surge in new visitors to our site, and our ads are now delivering serious returns. It’s been a real pleasure working with them—super professional and super friendly.

If you’re looking to take your online business to the next level, I highly recommend Rablab.

Jean-Sébastien Roy

General Manager & Co-Owner, Premium Cell & Second Cell

Client

Second Cell

Industry

E-commerce

Goals

Increase sales

Headquarters

Saint-Jean-sur-Richelieu, Québec

Goals

Boost organic and paid traffic.

Challenges

Each product being unique presented complex SEO challenges to optimize their online visibility. We faced intense competition with aggressive competitors having high domain authority. Additionally, several well-established players on Google targeted the same search intents, limiting our market share. Google’s restrictions on the use of trademarked terms in our ads, such as iPhone and Samsung, made it difficult to optimize ads and associated quality scores.

Strategies

SEO

Metadata Optimization: Enhanced meta descriptions and titles for better visibility.
Content Creation: Developed optimized content tailored to target audience needs.
In-Depth Page Optimizations: Improved collection pages for better search engine ranking.
Blog Articles: Created optimized blog posts to drive additional traffic.
Backlink Campaign: Acquired high-quality backlinks to strengthen site authority.

Google Ads

Campaign Structure: Developed a campaign structure targeting keywords focused on acquiring new customers, avoiding brand-specific searches.
Performance Max Campaigns: Set up Performance Max campaigns to showcase product feeds, optimizing titles and images to increase both click-through rates and conversion rates.

Collaboration

Our partnership with Second Cell has yielded significant successes in optimizing their online presence and increasing sales. By navigating the complex challenges of the used phones market, we strategically positioned their brand at the top. Our collaboration also attracted many new visitors to their site and significantly improved ad performance on Google and Facebook, strengthening their position in this competitive market.