Technical Success Story: ROAS of 17 in Just Three Months

17+

In just three months, we achieved a ROAS of 17 on course sign-ups and received 104 applications to become instructors.

From the outset, working with Rablab was a pleasure. The team took the time to understand our goals and challenges. Their client-focused approach and expertise in digital performance led to significant improvements in our results. Not only did they meet, but they also exceeded our business goals.

Isabel St-Laurent
VP marketing, Tecnic
Client
Groupe Tecnic Canada
Industry
Lead gen, Shopify
Goals
Maximizing Course Registrations for Tecnic and Supporting Recruitment Efforts
Headquarters
Laval, Québec
Goals
  • Ensure migration to the new site (from Joomla to WordPress).
  • Attract more traffic through new blog content.
  • Aim for the highest possible ROAS while maintaining the visibility of Tecnic's corporate establishments in the face of growing competition.
  • Contribute to Tecnic's recruitment efforts.
Challenges

In this project, we navigated the complexity of mapping numerous site URLs, including course and school pages. We also aimed to position ourselves quickly in a competitive sector in terms of content. Adapting our strategy to meet the diverse needs of segments such as automotive, motorcycle, and specific locations was another challenge. Finally, we faced data loss issues upon introducing the consent banner.

Strategies
SEO
  • Migration Plan: Detailed strategy to transfer content and site functionality from one platform to another without data or performance loss.
  • Editorial Line: Guide content creation to optimize site visibility in search engine results. It defines keywords, content structure, and SEO objectives to attract and retain organic visitors while improving site ranking.
Google Ads
  • PMAX Campaigns: Maximize the efficiency of advertising spend by targeting specific objectives such as return on investment (ROI).
  • Search Campaigns: Quickly attract qualified traffic by specifically targeting relevant keywords for the business, using ad bids to maximize visibility and ad performance.
Collaboration

Our work with Tecnic has been marked by exceptional results from the very beginning. Through our joint efforts, we successfully migrated their site to a new platform without data loss while optimizing their visibility through a strategic SEO editorial line. This success reflects our commitment to propelling our clients toward success in a competitive and challenging digital environment.

 

Results
17+
Google Ads
  • ROAS of 17 for driving sign-ups for car and motorcycle driving courses.
104+
Google Ads
  • 104 application forms generated by Google Ads to support recruitment efforts, with a cost per application of $44 in Performance Max campaigns.
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The Rablab
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1990
Since
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Passionate about
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Advertising management
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Jean-Philippe Dauphinais
Charlyne Réhel
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7236 rue Waverly #221, Montréal,
QC, H2R 0C2
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