Exponential Growth for Etalex: Increasing Leads While Reducing Cost per Lead

81%

increase in Leads in 2023, with a 25% Reduction in Cost per Lead

 

I have been collaborating with Rablab for over 4 years, and I am still pleasantly surprised by their ability to bring new ideas and solutions that enhance our online visibility and improve the ROI of our campaigns. I highly recommend the Rablab team to any company looking to boost their web presence and position.

Richard Paquet
Marketing Director, Etalex
Client
Etalex
Industry
Lead gen
Goals
Maximize the number of leads
Headquarters
Saint-Bruno-de-Montarville, Québec
Goals

Increase the volume of leads, including calls and completed contact forms.

Challenges

Etalex operates in a niche and highly competitive market. At the start of the year, they held only 10% of the impression share for their keywords. Our main challenge was to stand out in this competitive environment by increasing visibility while attracting high-quality leads.

Strategies
Google Ads
  • Search Campaigns: Quickly attract qualified traffic by targeting specific, relevant keywords and using ad bidding to maximize visibility and ad performance.
  • PMAX Campaigns: Enhance the effectiveness of ad spending by targeting specific ROI objectives.
Collaboration

We worked closely with Etalex to ensure results that reflect their excellence in commercial shelf manufacturing. Our partnership focused on strategically optimizing campaigns to maximize high-quality lead generation. Thanks to our dynamic and responsive approach, we not only significantly increased the number of leads in 2023 but also notably reduced the cost per lead.

Results
+81%
Google Ads
  • 1468 Leads in 2023, +81% compared to 2022
  • Cost per Lead: $35.55, -25% compared to 2022
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The Rablab
difference

1990
Since
0+
Passionate about
search engines
0M
Advertising management
annual
Jean-Philippe Dauphinais
Charlyne Réhel
Google5 / 5 out of 45 reviews
7236 rue Waverly #221, Montréal,
QC, H2R 0C2
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