4 min
Data, Uncategorized
Since the arrival of Law 25 in Quebec, the management of cookies has become a crucial issue for businesses. This law modernizes the legislative framework on personal information protection, notably by imposing stricter rules on cookie management and user data processing.

    It's not just about protecting personal data, but also ensuring that your site’s critical features function properly and that you don't lose important analytical data.

    In short, mismanaging your cookies can lead to penalties, data loss, and even cause bugs on your site!

    Cookies and Law 25: What You Need to Know

     

    The Law 25, which came into effect on September 22, 2022, introduced new legislative requirements for personal data protection. From September 22, 2023, companies have been required to comply with the new rules for obtaining user consent.

    This means that you need to clearly inform your users about how you collect personal information through cookies, obtain their explicit consent, and allow them to manage these cookies.

    Compliance with the law is now critical, not only to avoid penalties from the Commission d'accès à l'information but also to maintain your site’s performance. Poor cookie management can result in the loss of valuable analytical data and disrupt key site functions, such as shopping carts or booking calendars.

    The Dangers of Poor Cookie Management

     

    Poor cookie management can have serious consequences for your site and business:

    1. Heavy Penalties

    Failure to comply with Law 25 can result in significant penalties. In addition to financial sanctions from the Commission d'accès à l'information, poor cookie management can lead to privacy incidents that undermine user trust in your brand.

    2. Breaking Key Features

    If your necessary cookies are not correctly categorized, some site features may stop working. For example, add-to-cart, booking calendars, or contact forms may be disabled if cookies are misconfigured.

    Result? A poor user experience and a drop in conversions.

    3. Loss of Analytical Data

    Analytical cookies are essential to understanding user behavior on your site. If these cookies are poorly managed or disabled by default, you risk losing critical tracking data, preventing you from optimizing your site.

    This means you won’t know which pages are most visited, where your users are coming from, or how they interact with your content.

    Does this sound familiar? At Rablab, we can help you manage your compliance with Law 25!

    We use the Cookieyes platform, a leader in cookie management. Our team of specialists is experienced in implementing well-designed, elegant, and Law 25-compliant consent banners with complete transparency.

    Our approach goes beyond compliance: we ensure your users enjoy a smooth experience with no bugs or broken features. To make your life easier, we also provide monthly monitoring to ensure everything stays in order.

     

    How to Manage Your Cookies Without Breaking Your Site or Losing Data

     

    Here are some tips for managing your cookies while staying compliant with Law 25 and maintaining your site’s performance.

     

    Correctly Categorize Your Cookies

     

    Not all cookies serve the same function, so it's essential to categorize them correctly:

    • Necessary Cookies: These are essential for your site’s functionality (shopping carts, user sessions, etc.). They must always be enabled.
    • Analytical Cookies: These cookies help you track user activity on your site, like with Google Analytics.
    • Advertising Cookies: Used for ad campaigns and targeting, these must only be enabled with explicit user consent.

    Proper categorization ensures that essential features (like add-to-cart or bookings) work correctly, and users can decide whether to accept marketing and analytical cookies.

     

    Obtain Explicit Consent

     

    Under Law 25, merely informing your users about cookie use is no longer enough. You must obtain their informed consent before placing analytical or marketing cookies. Make sure to implement a consent banner when users arrive on your site, linking to your privacy policy.

    The banner should be simple and clear, explaining the different categories of cookies so users can make an informed choice.

     

    Offer Granular Cookie Management

     

    Granular management allows users to choose which cookies they accept or reject. They may, for example, accept analytical cookies while rejecting marketing cookies. This helps you comply with Law 25 while still collecting analytical data to better understand your users.

    Make sure your consent pop-up is user-friendly, with clear options for each type of cookie.

     

    Conduct a Privacy Impact Assessment

     

    Law 25 strongly recommends conducting a privacy impact assessment. This will help you understand how cookies affect user privacy and implement measures to protect personal information. It’s a key step for ensuring legal compliance and preventing privacy incidents.

     

    Regularly Update Your Cookie Management Tools

     

    Cookie management should not be static. With Law 25’s new requirements, it’s essential to regularly update your tools to ensure users can easily modify their consent.

    They should be able to revoke their consent at any time without affecting your site’s functionality.

    The Importance of Necessary Cookies

     

    Necessary cookies are essential for actions such as:

    • Adding a product to the cart
    • Using a booking calendar
    • Accessing a client area
    • or any other action required for your site to function properly!

    If these cookies are misclassified or accidentally disabled, critical site functions may stop working. This can result in a poor user experience, frustrate your customers, and impact your conversions.
    It is crucial that these cookies remain enabled, even if the user rejects analytical or marketing cookies.

     

    Example of a Law 25 Consent Form

     

    A picture is worth a thousand words! And no one can say we at Rablab don't practice what we preach.

    Here is an example of a well-configured Law 25 consent form:

     

     

    This form meets all current requirements:

    • Transparency and informed consent
    • User control
    • Granular consent for each data usage
    • Consent certification
    • Emphasis on privacy

    Does your consent form not look like this? It’s time to contact us!

     

    Finding the Balance Between Compliance and Performance

     

    Managing cookies under Law 25 is a challenge, but it can be mastered. By properly categorizing your cookies, obtaining clear consent, and regularly updating your management tools, you can stay compliant with the legislative requirements while ensuring a smooth user experience.

    The goal is to strike the right balance between protecting user privacy and preserving your site's functionality, all while continuing to collect analytical data to improve performance.

    At Rablab, we help you comply with Law 25 while keeping your site efficient. We correctly categorize your cookies, obtain explicit consent, and implement optimized tools to ensure a high-quality user experience.

    Additionally, we conduct monthly monitoring to ensure everything remains in order, and your analytical data is securely collected, all while protecting user privacy.

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