Search Engine Marketing (SEM), is of course the purchase of keywords, but also the entire Google Ads (formerly known as Google AdWords) advertising environment. Banners, Shopping ads, videos, posting on YouTube and Gmail and more, doing business with a Google Partner Premier agency like Rablab for your SEM is to be sure that everything is in place to make the most of your investment.
The Google Ads environment is complex, it includes several segments in its sales funnel that must be dissected together in order to find the optimal strategy according to your needs. As an SEM agency, Rablab can help you deploy advertising campaigns that reach the right audience and that allow you to achieve an interesting ROI (Return on Investment).
The Google environment offers endless possibilities for your digital marketing. No matter what goal you want to accomplish with an SEM campaign, a Google product can definitely help you reach your target audience, at any stage in their purchase consideration.
In addition to the purchase of keywords, it is the entire YouTube environment and all the websites of the Google display network (think MétéoMédia, RDS, the Metro Journal, etc.) that you can access with your SEM campaigns for media buying. In addition, do you know programmatic? Complementing the Google environment, the distribution of banners and video has never been so powerful thanks to this!
The world of digital marketing has undergone several changes in recent years, particularly in the data collection and third-party applications that gather cookies. Data protection is a vital issue for everyone and we are here to find audience and affinity opportunities that are always relevant and effective for your campaigns. Entrust us with the task of targeting your consumers responsibly and intelligently.
When you are unsure of which format or CTA to use, why not try both and see which one is best received? This is called A / B testing! Working with Rablab means making sure you work with digital marketing experts who do everything they can to get you the best results for your Google Ads campaigns. We often work with the A / B testing method for your visuals or your messages in order to better understand your audience and how they respond to your advertising messages. Which strategy is the most profitable? Simple to know when using A / B testing!
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Before starting Google Ads campaigns with you, we do a meticulous analysis of your market. In addition to your direct competitors, we observe industry trends and audience behaviour for a given industry. Our in-depth analysis criteria allow us to recommend the best placements to achieve your goals and to build an efficient advertising architecture. In addition, as a Google Premier Partner agency, we have access to market research not available to the general public and Google’s expertise when it comes to taking your SEM campaigns to the next level.
Once the analysis is complete, you will receive a report on our research and our implementation plan to start your campaigns. As an SEO-SEM agency, we see beyond the mere benefits that a keyword campaign could bring to you. We can also suggest that you improve other aspects of your website to benefit your SEM campaigns or supplement your marketing with social media advertising.
Once everything is communicated to you, the mandate enters a phase of setting up a solid structure, essential to any campaign start. Then, with your collaboration, we create cohesive and compelling messages that combine the right keywords to the right ad and right landing pages to drive results.
Once a campaign has been launched, we won’t let you down! Each month, our SEM specialists test, analyze, optimize and readjust the parameters of your campaigns to keep them competitive. Our optimization cycle which combines result analysis, management and optimization of your PPC has proven its worth. Plus, your campaign manager is always on the lookout for trends and news for Google Ads campaigns. When an opportunity presents itself, you will be presented with new ideas that could continue to develop your e-commerce or any other goal you wish to achieve.
An advertising campaign is meant to be an investment, but why is it so complex to understand if they produce any profitability? At Rablab, we understood that the awful Excel tables were a thing of the past to try to demonstrate the value generated by a Google Ads campaign. Each month, your team prepares you a complete, and synthesized, report of the performance of your website. Thanks to the Google Data Studio platform, your data is collected in real time from your own accounts and is presented in a simple and attractive way. You will understand quickly what works and what does not and how to adjust the shot with your expert.
Several web channels allow you to reach different goals for your marketing. Google Ads campaigns are particularly effective in making e-commerce profitable! Have you ever heard of Smart Shopping? It is a completely dedicated type of campaign for online stores that helps drive better revenue.
Do not become Google Partner Premier who wants! After a rigorous application process, Rablab met the criteria of expertise, technical knowledge and effective management of advertising media. We are also Microsoft Ads certified.
At Rablab, your campaign manager won’t be someone who only sends you an email once a month. To progress, we need to know as much as possible about your business and to work closely with you! Learn more about the Rabfam, our digital artisans!
We believe that every business is special and unique. Be part of the adventure by choosing a team that promotes the values of integrity, collaboration and transparency!
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Each website is unique and the appropriate SEM strategy varies according to the needs of each business. You can contact us anytime to get an estimate!> Get a quote